One of the strongest marketing tools – opt-in emails inside your WordPress site

Nowadays, a database with the emails of customers is a necessity for any business to be able to communicate. A database with potential customers who have left their email addresses because they were willing to do so is a gold mine, where you can dig out new clients. What is the most effective way to get email addresses with the help of your WordPress site? Here is the answer.

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All elements you need to create a business website

Right elements for a business website must work as a top to bottom pitch. Every next element must complement previous and affirm the statements made above. In this article, we will look closely at which elements you should choose for your business website and how to place them in a way to get most out of it.

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Benefits of having a business website

You know you need a website, but you just haven’t had the time to make it happen, or you have a website, but you know it’s not what it should be? Perhaps you believe your business doesn’t need a website?  Let’s change that – your company deserves a professional business website! Bill Gates was right…

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Website menu design mistakes (and how to avoid them)

You have successfully lead a customer to your website, you even managed to catch his attention. The next thing to do is to properly handle the experience he will have while browsing your site and make sure to move him towards the end of your sales funnel. Navigation, or how people often call it ‘site menu’ is a huge part of it. Good navigation design ensures that people discover right information in the right order fast and easy.

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