How colors affect the performance of your website

Have you ever thought about Colors Psychology and its effects on your site performance?

Experts say Colors affect the Human Perception about different things. With this in mind, we can’t overlook the importance of colors in marketing routines such as Website, Banner Ads, and Videos.

However, how do you explore the Human Psychology about Colors? Men like Blue and Green, while Women prefer Purple and Yellow.

When it comes to Websites, we tend to target a broad audience, including Teens, Men, and Women. By focusing on Color Psychology, and how it affects the Humans, we aim to choose colors that help people feel better and help them take action on your Website.

To make things more clarified, let’s proceed to find Color Psychology in Men and Women.

Color psychology in men and women

Some colors are liked by Men and Women, both, such as Blue. When it comes to individual psychology, we can count on specific colors for Men and Women.

Let’s consider the following table while deciding on a Color scheme for your site, as you need to take individual psychology into account while designing your site for specific niches, such as Weight Loss for Men.

  • Men don’t prefer Brown. If your site targets Men, you can use a different color as compared to the Brown.
  • Women prefer Purple over Orange. You may have observed sites targeting Females use Purple for the site theme. For instance, you can have a look at Moms Make Cents.
  • Men and Women like the Blue color. In Website Design, Blue attracts people to feel cool and take action.
  • As compared to Men, Women like a mixture of different colors. When it comes to Website Designing, you can use slightly mixed colors in the Backgrounds.
  • Some colors are universal. You can use them to attract Male and Female, both. For example, the Red shows excitement, danger, and discount offers.

Colors and their psychological effects

Different colors have different Psychological effects. As designing deals with colors and shapes, “using colors smartly” plays a vital role in attracting an audience.

We can test the colors concerning Bounce Rate of our site. Bounce Rate shows the percentage of visitors to a website who navigate away from the site after viewing only one page. By focusing on using suitable colors, we can drastically improve the Bounce Rate.

Before choosing colors for your website, have a look at the following Colors and their Psychological Effects.

  • Red shows a flashing offer on a website. Website owners, especially ones having eCommerce portals use Red for discount offers, warning, and Error Messages. Males and Females both take Red serious while browsing online. By using Red smartly, admins make visitors take action on various occasions such as on showing Pop-up forms, Sales offers, Time sensitive instructions, and Warning events.
  • Blue evokes Calmness, Coolness, and Trust. Blue shows Professional Authority and Trust for online businesses. It attracts both Males and Females alike and helps Webmasters make audience stay on the site. Blue also shows Popularity and Reliability concerning Products and Services. In Website Design Process, developers use Blue for the Headers, Footers, and Navigation Bars.
  • Orange plays a vital role in Visibility. As compared to Orange, Women like the Purple color, but when it comes to Websites, we need to make things clarified for improved visibility, such as the Hyperlinks. Studies show Orange invokes Playfulness and warmth. As a Web Designer or Owner, you can use the Orange for the Hyperlinks, Menu Bar, and Widget contents.
  • Yellow expresses the sunshine. Its effects include Happiness and Calmness. In Website Design, Yellow makes things invisible to users and distracts the visitors. Instead, Yellow empowers Graphic Designing. While designing Banner Ads or Pop-up forms, a Form or Banner with Yellow Background and Bright Text on it attracts the visitor’s attention. It helps in capturing Leads and getting hits on Discount Offers.
  • Green shows Peace, Personality, Brand, Nature, Spirituality, and Coolness. In Designing, Green helps you build your Brand Psychology, by applying it on the entire site. Also, Green helps visitors feel comfortable on a website, builds Trust and Calmness. It attracts people, improves Bounce Rate, and helps get clicks on various offers. While choosing Green for the site theme, make sure going for the Dark Green that helps people easily see the Hyperlinks on your site.
  • Purple is one of the favorite colors of Women. On Websites having Purple applied, Women feel comfortable and calm. Women tend to explore sites with the Purple scheme. Purple shows Royal, Brand, Spirituality, and Dignity. With this in mind, sites with products specific to Women tend to use Purple for their theme.
  • Pink helps people feel sweet, nurture, and secure. Women are supposed to like and use Pink colors. For a website, Pink color builds a Female Brand. The sites with Female products should use Pink to attract Women. We can see Blogs run by Women have a Pink theme applied. In Website Development, when it comes to choosing Theme Colors, think about site Niche first. If it reflects Females, make sure to use the Pink color for the Site Theme.
  • White shows Peace, Purity, Clarity, and Silence. White plays a vital role in Website Designing. For the default sections of a site, such as Text Background, White is used throughout the Internet. White can absorb transparency with any color. For example, Banner Ads are designed with White Background, having Bright Text on it. It helps people see Ads clearly.
  • Black shows mystery and deepness. While site owners can use Black on Footers and Navigation Bars, it is not recommended for most of the areas on your site. With a White background, designers tend to use Black for buttons, text, and graphic images. Similarly, site logo consists of Black color, and the Bright ones like Blue, Brown, and Orange.
  • Silver is used for the transparent background. Webmasters use Silver for website backgrounds, stand out text, and hyperlinks on a Black background. Silver invokes coldness and scientific feelings, deepness, and transparency. Along with Footer Hyperlinks on a Black background, Silver tends to play well for the Menu Text. Silver feels reasonable to people, and hence, is used in the Text for manuals, instructions, and stand out texts.

Website performance and color affection

Website Colors affect the performance of your site. In the following lines, we are going to list down effects of the poor color scheme of your site.

  • Bounce Rate refers to the percentage of people who leave your site after viewing a single page on your site. An unsuitable color scheme can harm your site Bounce Rate which causes harmful signals for the Search Engine Optimization.
  • Wrong color scheme causes users to expel on your site. For example, readers face difficulty reading text with Gray hyperlinks.
  • Sites with poor colors and Image quality cause less attraction for the users. In return, users leave, which affects your site SEO.
  • Unsuitable colors fail to develop your Brand’s Authority. In return, your efforts become useless for the site, as well as contents loss its value.
  • Poor colors cause Reading difficulties for the users. Similarly, along with Font colors, pay special attention to Font styles and size.

Before deciding on colors for a website, we need to think about a website’s factors related to Performance.

Let’s proceed with the suitable suggestions for the various sections of your site.

  1. Home Page refers to the first page visitors see when they land on your site. It is the page accessible at the root of your Domain Name, such as For the Home Page of your site, use Blue or Sky color. The reason you can go for the Blue or Sky is that Women don’t like Gray, Orange, and Brown. Similarly, the Men don’t prefer Purple and Yellow.
  2. A Newsletter is a bulletin issued periodically to the members of a website. It is sent out through Email Marketing Tools such as Aweber and Mail Chimp. If your Newsletter contains Bright colors, people may face reading difficulty. On the other hand, if you decide on using colors in Newsletter, focus on light Gray or White based colors for the backgrounds.
  3. Landing Page is the entry point of your website or a section inside your site. Landing Page helps you broadcast your products, and helps you capture user’s emails. To use colors on the Landing Pages, consider your Product or Site niche. For example, if you blog about Male Fitness, use the Men’s favorite colors on the Landing Pages. In the same manner, consider Female’s favorites for the topics related to Women.
  4. Pop-up Forms help you capture user’s emails. When collecting emails on your site, make sure Pop-up Forms are set correctly, along with Colors that attract visitor’s attention. For the Pop-ups, you can use the Orange, Blue, Sky, and Green colors. Not only the said colors attract people, but also help invoke user’s curiosity to click and proceed with the Pop-up offers on your site.
  5. Font colors are important, more than any other factor on your site. Fonts and their colors affect user engagement on your site. To make fonts look clear, use Bright colors for the Hyperlinks. For the default Text on your blog, such as Blog Post Text, you can use the Black. Similarly, for the Hyperlinks, use Blue, Orange or Red color.
  6. Images have a profound effect on your site’s performance. Instead of picking random images, you can design attractive ones with Tools such as Canva. Using image colors related to your site color scheme is vital. Also, focus on using Font colors similar to your site Theme. On images, you can place your Text Logo. In addition to it, always focus on sticking to color Theme for Images, as they play a vital role in expressing your Site Brand.
  7. Sidebar holds content areas on your sites such as Banner Ads, Optin Forms, Recent Articles, and Images. Sidebar colors affect your site performance if populated with colors not supported with your site Color Scheme. Also, all the content areas on the sidebar should carry colors similar to site Theme.
  8. Header and Footer are the two most important areas of your site. On Header, you can place a Menu, Logo, and the Site Description. Similarly, Footer contains Site Links, FAQs, and About section of your site. For Headers, you can select a White Based color, while for the Footer, Dark Gray plays well.

Tips for picking a website color scheme

  • Understand how Colors affect people Psychology. Use colors that invoke Curiosity, Trust, and Emotions, such as Blue, Orange, and Red.
  • Choose colors related to your site Theme. Irrelevant colors may affect your site stats, including Search Engine Optimization and User Engagements.
  • Take care of the Gender differences. If your site targets a specific audience, Men or Female, you should choose a color that suits the target audience Gender.
  • Conduct a Color Quiz for improved performance. You can arrange a Quiz once you have a large community on your site. After that, you can safely think about changing your site Color Theme.
  • Decide on how many colors you need to use on your website. For example, you can use a Gray or Green based color for the Header, and Dark colors for the Footer. Besides Header and Footer, you can use the Orange color for the Hyperlinks and Buttons.
  • You can use the Color Picking Tools when deciding on a Color Scheme for your site. Such tools help you decide on a color, its related colors and help you pick color codes for using inside your site.
  • Besides using Color Picking Tools, you can use specific Tools for picking the best colors for your site. In this regard, you can use the Color Safe, Paletton, and Colordot.
  • To go for Color Suitability, you can consider using ways to find out appropriate colors for your site Color Scheme. Regarding choosing the perfect Color Scheme, head over to the Crazyegg’s Article.

Final thoughts

Colors affect Human Perception, Psychology, and Intention to take action on your site.

We discussed different features of a site, and color suggestions to increase positive impact regarding user engagement.

Firstly, you need to think about your target audience. If you promote a specific product or Blog about a specific Gender-based niche, you need to consider colors by Gender.

In addition to choosing colors by Gender, develop a color combination for your site. All the colors used on your site should relate to each other. To create color combinations, you can use HTML Color Picking Tools such as one found on the HTML Color Codes.

Similarly, choose colors on the basis of emotions, such as Red invokes Warning, Orange for the Buttons, and Dark colors in the Footer of your site.

For improved website performance, choose colors suggested in this write-up. Also, consider using Designing Tools such as Canva, for choosing Colors and Fonts for your site.

Let’s read more about choosing colors for your website. Also, don’t forget to read about Website Templates.

To make things improved, we would love to hear your thoughts in the comments.

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