Top 7 guidelines for building a responsive web design

Google considers Responsive Web Design in Search Engine Optimization. Out of 200 factors Google checks for ranking a page, Responsive Web Design affects the Search Ranking, as well as the mass traffic that comes from users with handheld devices.

Although building a Responsive Web Design needs developer’s concerns, the process of development should contain specific guidelines that help developers build Responsive Apps correctly.

Today’s article contains guidelines for building a Responsive Web Design. Without further ado, let’s describe the benefits before getting into listing guidelines for a Responsive Web Design.

Benefits of a responsive web design

  • Secure the Traffic Sources: According to a study, the users with Mobile seem increasing as compared to the Desktop users. By focusing on Responsive Web Design, businesses can put their best foot forward to catch users with Mobile phones.
  • Improved Bounce Rate: Bounce Rate refers to the percentage of how fast and often users leave your site after viewing a page on your website. The Responsive Web Design helps you display your site correctly, on any screen size, and helps you significantly improve the Bounce Rate.
  • Compatibility: A website is a collection of pages, along with additional scripts like Plugins that help companies perform various tasks such as Lead Capturing. Not only Responsive Web Design provides compatibility with apps, but also helps owners catch emails, to show paid ads, and redirect the users regardless of facing Technical Design issues.
  • Cut down Management Tasks: A Responsive Web Design is packed with Responsive cPanel for Content Management. To edit or manage the site, webmasters don’t need using the Desktop, which helps them manage their assets on the go.
  • Faster Page Speed: The Internet Stats show users browsing their favorite sites on Mobile devices. As discussed before, Responsive Web Design helps you improve your page speed by designing populated pages for the small screens.

Guidelines for building a responsive web design

1. Plan your designs with tools such as Adobe Edge Reflow and Invision

Tools help you work smarter, the same goes for designing a Responsive website.

Adobe Edge Reflow helps you develop Responsive Web Designs. Besides AER, you can use the Invasion, the platform that helps you design digital products with the world’s best user experience.

You can design a Responsive Web Design with Adobe Edge Reflow. However, the following features highlight the role of AER in Responsive Web design.

  • Responsive Design on WebKit surface
  • Visual Media Query Breakpoints
  • Multipage Design Creation with Links
  • Design reviews in the Browser
  • Improved import of Photoshop CC assets
  • Form element creation
  • Design elements such as Hover and Active status
  • An integrated fluid grid system
  • Option to add text with Local or Adobe Typekit Fonts or Edge Web Fonts

In the same manner, the Invasion features include the following facts. You can combine both tools to create and design Responsive Applications.

  • Create rich interactive Prototypes
  • Seamlessly communicate, gather feedback, and move projects forward
  • Explore your Team’s best ideas on a Digital Whiteboard
  • Beautifully collect and present designs and inspirations
  • Magically better handoffs from design to development

2. Focus on design for mobile

Most of the users surf the Internet with handheld devices. With this ratio in mind, you can’t overlook the fact of designing a website for Mobiles.

To get started, and create a Mobile First Design application, consider the following key factors.

  • Choose a Responsive Web Template. If you prefer to build sites with WordPress, you can select a Responsive Web Template from the WordPress Theme Directory. However, choosing a Paid Theme helps you cover the premium features such as Vendor Support.
  • Focus on the User Experience. Your site should display the most important things first, such as main Pages, Featured Posts, Login page, and the Paid ads if possible.
  • Speed optimization plays a vital role in the Mobile First Design. Where people prefer to use their devices for browsing, your brand may also get a higher bounce rate if not optimized for the speed.
  • Test and improve your Mobile design on a timely basis. To get started, you can use the tools for testing your apps on the Internet.

3. Optimize images

As contents affect your designs while caring for Responsiveness, Content optimization is necessary.

A theme controls showing various contents on the page. However, to get started optimizing content for Responsiveness, images play a vital role in the speed, responsiveness, and displaying engaging content.

In WordPress, you can use the plugins for image optimization, such as Smush Image Compression and Optimization.

Once you install the Smush plugin, you can optimize your newly uploaded images right on the go. You can see the compression details right on the upload page in WordPress.

In addition to it, not only plugins help you compress images to speed up your site, but also help you create images in different sizes for Responsive Designs.

If you don’t prefer using the WordPress or plugins and proceed to use the manual tools for the purpose, you can use the Online Picture Resize Tool to crop, resize and optimize your images.

4. Stick to minimalist design

While you can make a populated theme responsive, the best practice is sticking to Minimalist Web Design.

To get started, you need to list down the facts you want to embed in your Web Design or website.

Once completed, the development process begins, which deals with hands-on routines to create mockups, designs, and develop the applications. To proceed, consider the following key points as a Web Designer and Developer.

  • Focus on the Content. The Minimalist design features content on the main page, along with necessary options such as Navigation and CTA buttons.
  • Define a simple usability structure. You should create a simple usability experience for the users. At the top of the pages, the Header section should follow the main content of the page or post.
  • Keep proper indentation and whitespace between the items on the page such as Widgets, Ads, Paragraphs, and Comment sections.
  • Use Grids to organize Divisions on the page. While you can carry out development in Frameworks such as Adobe Dream Viewer, you need to use a Mockup Tool as well, such as Frame Box.

5. Make your forms, buttons, and pop-ups responsive

A Business site holds various contents to make attractive designs. Such facts include Forms, Buttons, and Pop up forms to capture leads.

If your site is built with a Content Management System such as WordPress, you can use the Plugins to create interactive and responsive forms. One of such plugin is the Contact Form 7 that creates forms with Captcha, along with multiple-forms support.

To proceed further, if you plan to capture leads on your site, you can use a plugin for the purpose, such as Optinmonster. It helps you create and show responsive forms on your site, thus eliminating the hurdle of designing forms manually.

In the same manner, you can use plugins to create responsive buttons in WordPress. One of such plugins is the Max Buttons that helps you create interactive CSS buttons without technical work.

6. Optimize navigation bar

We can call it creating Responsive Menus. In WordPress, you can achieve that easily, by installing a Responsive Theme.

On the other hand, you can alter codes manually in the HTML website.

When you create a Menu in the WordPress, it shapes according to Theme you have set on the site.

To get started, you need to consider the following facts while creating Mobile Responsive Menus.

  • Keep the Menus short in Navigation Bars. Short Menus play well on small screens. On the other hand, if you place lots of links in Navigation Menus, users on mobile screens will see their screens filled up with the menu lists.
  • On Navigation Bar, list the most important pages first in the Menus. It helps users find valuable pages easily.
  • If possible, you can place a search icon on the Navigation Bar.
  • Don’t keep sub-menus inside Navigation Menus. It creates confusion for the users on small screens.

7. Optimize typography

Typography deals with printed materials and helps you make fonts readable, clear, and easy to understand.

By dealing with Typography, you maintain fonts that help you keep readers happy by Responsiveness.

On the site, you can consider font styles for various locations, such as Header, Menus, Footer, Sidebars, and the Body text of the articles.

To get started, consider the following facts on the table.

  • Install the What Font Chrome Extension It helps you see your site font name, type, and size. Once completed, you can see the current font settings on your site, and change it accordingly.
  • Choose fonts wisely. If you blog about your niche, you must keep the Open Sans font as your default for the blog text.
  • Learn from other sites and change your font accordingly. To get that happened, type in a keyword in Google, and come up with the first site that appears. Once appropriately loaded, you can see and analyze the font settings on the site.
  • You can also install the Google Fonts for custom fonts on your site. If your site is built with WordPress, you can achieve that by adding Google Fonts to your WordPress site.

Features of a responsive web design

  • The User Experience is improved with Responsive Web Designs. On the other hand, designs with no responsiveness cause higher Bounce Rate, as well as the bad arrangement of the content on the Home screens.
  • Responsive Web Designs have user-friendly stats. Visitors from Search Engines or Marketing materials don’t have trouble finding content on Responsive Web Designs.
  • Search Engine Optimization is the key to a successful business online. The modern Web Design Techniques ensure SEO rich designs with Responsiveness.
  • Webmasters don’t need management costs on Responsive Web Designs. Mostly, the same goes for the Admin Dashboard. A Responsive Web Design is equipped with a Responsive CPanel also, which helps admins manage their site content efficiently.
  • A Responsive Web Design solves the Media Display issues. It creates various versions of the media for different screen types, thus helping admins present content easily, for various screen sizes.
  • Responsive Web Designs provide open support for all web browsers. It helps web admins serve content on requests from any browser and screen sizes.
  • With a Responsive Web Design, you can increase your sales and conversions. This is because a large number of users use their handheld devices to browse the Internet. The Responsive Web Design ensures each user is presented with the content, properly, seamlessly on the go.

Examples of responsive web designs

To help you understand Responsive Design properly, let’s consider the following examples.

Susan Jean Robertson website

responsive web design visual composer

BMW AMP site

responsive web design visual composer

Rankesh Design

responsive web design visual composer

CSS Conference EU

responsive web design visual composer

Melanie Daveid site

responsive web design visual composer

You can visit this page for more examples of Responsive Web Designs.

How to test a responsive web design

There are tools you can use to test your site’s Responsive Design. Such tools include Responsive Design Checker and Responsinator.

These tools give you a site view on different screens such as Mobile, Tablet, and Desktop. You can see the views on different screens, analyze and change things accordingly.

Let’s proceed and test your site’s responsive design with testing tools.

Head over to the Responsive Design Checker. Once you land on the site, put in your site URL in the box.

Once the site processes your site, you can see different options on the left panel, allowing you to choose different screen sizes.

In the same manner, let’s test your site with the Responsinator that helps us get information about our site’s responsive design.

At the top of the Responsinator Home Page, you can see the text field for entering your site address.

On the same screen, you can see different screen sizes. When you enter your site’s address, you can see the screens filled up with your site content.

Scroll down the page, and see the screens showing your site content.


If you are missing out on Responsive Web Design, you are losing the Sales, Conversions, and the Business.

Although making your site Responsive is a Technical routine, you can choose Responsive Templates from the crowd, and build your site with no coding or technical skills at all.

To download a free Responsive Theme for WordPress, you can head over to WordPress Themes Directory on its official website. Instead, if you prefer having Paid Themes for your site, you can find one on the Themeforest site for Themes, Scripts, and Paid Web Design Templates.

Not only a Responsive Web Design provides benefits but also helps improve your site Bounce Rate. It helps you improve your Search Engine Optimization, where Bounce Rate is referred to as the percentage of how often and fast users leave your site after browsing a single page.

In this article, we discussed the top 7 guidelines for Responsive Web Design. These tips help developers charge their development routine of various applications such as Websites.

You also learned to know features of Responsive Web Design, examples, and the testing routines.

To know more about the WordPress, Designing, Development, and making most out of your WordPress site, head over to WordPress Article Directory on our Blog.

Also, don’t forget to join the conversation in the comments. We would love to have you speak your mind.

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1 comment

  1. Amazing post, Zeeshan. I totally agree that minimalistic/clutter-free web design is the key to success. Very useful tips for those who want to build a winning responsive website. Great work. Thanks for sharing!

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