Millions of commercial websites are running in the WordPress environment. While WordPress provides the base for a website, commercial processes are provided by commercial tools (plugins) that are behind the online stores.
Commercial-type website development includes more complicated processes. That’s why, when choosing a commercial plugin it is important to evaluate the functions it offers. Recently e-commerce plugins such as WooCommerce, Easy Digital Downloads, Shopify, MemberPress, etc., had to welcome a new market player – the BigCommerce plugin for WordPress.
Before we look at the main features, prices, functions, pros, and cons of BigCommerce, let’s find out what BigCommerce is all about.
What is BigCommerce?
BigCommerce is a leading cloud-based e-commerce platform that allows you to create an online store. Its built-in features and apps let you sell both, physical and SaaS products not just through your own shop but list your products also on Amazon, eBay, and Facebook.
The BigCommerce WordPress plugin is designed being aware of what each platform knows best, WordPress takes care of the content part, while BigCommerce is proficient in commercial matters.
Basically, the BigCommerce process the backend part while you can customize your website, manage shipping and payments in the frontend. Let’s review the core features of BigCommerce plugin that can be used within WordPress.
BigCommerce for WordPress features
Easy to customize
You don’t need to know to code in order to build a beautiful and functional e-store. BigCommerce integration for WordPress ensures that you can access all your catalog data within your WordPress dashboard by simply opening the plugin.
Access to plugin files
The plugin is open source, meaning that you can modify and change the default integration to fit your needs. You can modify all elements, including products, shopping cart information, and others. The unlimited access to the plugin files ensures that your changes are safe and won’t disappear after new updates.
Complex product catalogs
BigCommerce allows you to build broad catalogs and manage a great number of orders. There are over 250 options of how you can create a completely customized product catalog using different currencies and languages.
One of the greatest features of the BigCommerce is its built-in product types that can be managed and sold via the platform without using third-party add-ons (apps):
- Physical products;
- Digital products;
- Service-based products.
This means that whatever types of products you are planning to distribute, you can do it from one platform.
BigCommerce pricing plans
You can start using BigCommerce from $29.95 per month choosing the Standard plan. If you need more advanced features, the Plus plan will cost you $79.95 per month. Before buying, you can try BigCommerce for free as it offers a 15-day trial.
All BigCommerce plans include no transaction fees, free product, file storage, and bandwidth, as well as free staff accounts. It also lets you choose your favorite payment gateway without including transaction fees. This is something that highlights BigCommerce from other e-commerce services.
The only fees you should take into account are the usual credit charge applied by your chosen payment gateway. The average credit card charge is around 2.2%. There are over 40 integrated payment gateways to choose from: PayPal, Stripe, Apple Pay, Amazon Pay are just some of the payment provider to choose from.
BigCommerce has one of the largest amounts of built-in features of any e-commerce builder. Apart from the advanced features, it is also very secure tool including SSL security certificate, which encrypts user data to make online payments safe.
Abandoned cart recovery
Marketing minded users will love this feature. Abandoned cart recovery is helpful in order to retarget shoppers automated email to draw them back to their purchase. The feature allows you to personalize the emails, including discount codes, or any other offer that will help your visitor convert.
According to the SalesCycle report, approximately 75% of carts get abandoned each year.
Statistically, 46% of people open abandoned cart recovery email, 13% respond by clicking inside the email, and of those clicks, 35% makes a purchase. This is pure money that can be yours.
The multichannel integration is an outstanding feature that lets you sell everywhere. You can sell on your own e-commerce site, or choose one of the following platforms that give you the opportunity to reach your audience through various different channels: Facebook, Instagram, Pinterest, eBay, Amazon, and more.
All the management happens from one place, so you can focus on your business. You can see your sales reports, identify customer common trends, and other statistics using BigCommerce report tools. All from one dashboard.
In addition to its many default features, BigCommerce offers to expend your site with 600+ apps that can be purchased from the BigCommerce app store.
BigCommerce apps cover such categories like accounting and tax, B2B and wholesale, CRM and customer service, data transfer and migration services, marketing and many more.
BigCommerce pros and cons
Looking at the features of BigCommerce, it feels like it could be one of the best e-commerce tools on the market. It stands out with much more pros than cons. Here is an insight into the features that make BigCommerce one of the best tools. And of course cons as well, no one is perfect in this world.
- Multiple selling channels like Facebook, Instagram, and Pinterest;
- Fantastic SEO tools: built-in rich snippets into product pages; auto-populated SEO-friendly URLs for product, category and other pages; 301 redirects, and more;
- Built-in Marketing Features: Google Shopping and AdWords ad generator are just a few of them;
- Speed & security: the speed of your store and the security that is maintained by BigCommerce is one of the highest in the market.
- One control panel: BigCommerce gives you a single control panel to manage your catalog, orders, and shipping;
- Made the WordPress-friendly way: The tool is made in by WordPress experts who understand the community needs and their usual routine.
- Complex terminology: some might find their used terminology difficult to understand. It might be unsuitable for beginners but if you are willing to learn, you can always adapt to the new wording;
- No mobile app: this means that you cannot manage your store on the go.
BigCommerce vs. WooCommerce
BigCommerce and WooCommerce are both very popular e-commerce tools for WordPress. However, there is a slight difference between them.
BigCommerce is a software-as-a-service (SaaS) e-commerce website builder program that helps you create your own online store, from A to Z. It is a self-hosted platform which means all the elements of an eCommerce store including hosting, content, design, cart, payments, support, marketing features, etc. are built-in a single software. Basically, BigCommerce provides you with all-in-one tools that help you build and manage your custom online store.
WooCommerce is different. It is a third-party WordPress plugin only. It works as an add-on that you can integrate into your WordPress site and remodel it into an online store.
WooCommerce is an easy-to-understand plugin that provides basic functionality for creating and maintaining an online store. However, most of the cases you will need additional plugins to provide features like invoicing, shipping, and so on.
BigCommerce for WordPress is a powerful tool (plugin) that provides unique e-commerce features allowing your online store to participate in all e-commerce processes and sell more. Not only is it a tool for creating an online shop, but it is also a great marketing tool that offers important elements so you can keep growing, expand your business and increase your income.