a/b testing

Website menu design mistakes (and how to avoid them)

You have successfully lead a customer to your website, you even managed to catch his attention. The next thing to do is to properly handle the experience he will have while browsing your site and make sure to move him towards the end of your sales funnel. Navigation, or how people often call it ‘site menu’ is a huge part of it. Good navigation design ensures that people discover right information in the right order fast and easy.

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The anatomy of creating a successful online store

Building an online store needs a reliable yet easy to use a platform. After creating an online store you need to be ready with the launching strategy for reaching out to your target audience. Once the store gets online, further you need to focus on customer experience to achieve the ROI and continuous growth.

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What is A/B testing and how it works?

So what exactly A/B term is? A buzz word or secret weapon of successful marketers? And most important if it’s so powerful why it doesn’t get the same amount of attention and interest as SEO or e-mail marketing topics?

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8 content marketing tips for small business to succeed

With tons of different content marketing tips available online, we will focus on the most effective and at the same time affordable methods. Methods which are applicable to a variety of businesses who are diving into online content marketing.

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