Three web design rules of professional website

Creating a website is easy, but creating the right design that will make your site both efficient and visually appealing takes a little extra skill.

Too many site owners make common design mistakes that make their websites clunky, ugly, and useless to their visitors. Whether you use your website to find clients, sell products, or publish content, obeying the good web design rules is a must for success.

Luckily, there are some standard guidelines you can use to avoid the pitfall of a boring or inefficient website.

Here are the three rules of great web design that every business owner should follow in order to succeed in the highly competitive Internet marketplace. Following these best practices will help you design a site that is effective, professional, and bound to attract and keep more visitors.

Easy, intuitive navigation

The first thing most people will look for on your website is your logo and navigation bar, so make sure they are obvious and appealing.

Always put your main navigation menu front and center, right near the top of the page where it can be found at a glance. Use intuitive titles and categories to organize the links in your navigation bar; most websites have, at a minimum, links to their homepage, about page, contact information, and archives.

Make sure your menu bar stays in the same spot throughout your whole website so your visitors can access any part of your site no matter what page they’re on.

The same is true for a logo. It should always link back to your home page when clicked and stay in the same place on every page of your site.

Following these practices will give your website a cohesive, appealing look and help visitors quickly find the information they need.

Intuitive Navigation of Websites - Web Design Rules
Website header and navigation by Ebullition

Readable text

The second most important visual aspect of your website is text, which should always be clear, easily readable, and not cause any eye strain.

This might seem like common sense, but, in practice, many websites fail in this area. All too commonly, websites use text that is too bright or too small, choose font colors that blend in with the background, or use fonts that are obnoxious to read. As a general rule, you should avoid using black or other dark colors for your site’s background.

People read dark text on white background faster and easier than light text on dark background. Click To Tweet

Studies have shown that people read dark text on a white background much faster and more easily than light text on a dark background. The white, yellow, and light-colored text is simply too bright and glaring to read easily on a screen. Using black or another dark color with a pale or white background creates a contrast that makes the text easy to read with little strain.

Always choose a font that is easy to read and avoid artistic, loopy, or unprofessional fonts, especially for your main content (if you’re going to use them, it’s best to save the creative fonts for your titles and banners.)

Simple, uncluttered design

No matter how vibrant or creative you want your website to be, you want to avoid stuffing it too full of banners, columns, ads, and photos. Simpler isn’t always better, but it’s a great place to start.

You want to make sure there is a clear, coherent visual layout that will bring your visitors through your website in a logical and intuitive manner. This means sticking to a color scheme in order to create a cohesive visual design for your site. Make sure your photos, banners, font colors, etc. work in harmony with the color scheme, the purpose of your website and marketing.

If you use ads, photos, and other graphics, make sure they add to rather than take away from your site’s flow and visual appeal – use images efficiently. Based on the goals and purpose of your website, figure out where you want to direct your visitors and make sure that it easy and obvious for visitors to navigate to those parts of your site.

Make sure to leave open “white space” so your site doesn’t seem too crowded, and don’t clutter your sidebars with too many ads or content feeds.

Reable Text and Clean Design - Web Design Rules
Readable text and clean design by Ebullition

It’s time to create a website

Every website has a different look and feel, but all good websites must be organized and good looking to succeed.

You can see how these universal web design principles are implemented on any popular, successful website you visit. If you stick with a color scheme, provide intuitive navigation bars and a have a tidy design, then your website will immediately seem trustworthy and professional.

Creating a great website is not difficult as long as you follow these basic guidelines, and you will be bringing in visitors to your sleek new site in no time.

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  1. Nice article but it should be in more detail

    1. Hi Anu and thanks. Maybe you have some experience you would love to share or some hints you missed there? Would love to hear from you.

  2. Great post & useful too

  3. Great points Michael, I am currently working with some guys ( to design my site and I will be looking for these points. Simplicity, easy to navigate and easy to read. I will also add that your text should be calculated. If the average age of your ideal customer is 45, then divide that by 2 to get your text size or at least get a good measure. Learned this in my marketing days. Thanks

    1. Great addition! Thank you!

  4. Great Post, I am also a Website Designer and have been using Visual Composer for 2 years now. It’s my go-to tool for work.

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