A beginner’s guide to typography: How to choose the best fonts for increasing conversions

Did you know about Typography, and how does it affect your Sales Conversion?

Typography is the art of making Text or Printable material look better, attractive, and readable. According to Neil’s definition of Typography, it consists of two factors, Art and the Text.

According to a study in 2012, by Writer Errol Morris, some Fonts affect Humans more than others. He tested out the same statement in two different fonts and saw people reacting to one more than the other.

In this write-up, we are going to address Typography, its elements, and how to choose the best Fonts for increasing your site’s Conversions.

What is typography?

As discussed above, Typography deals with Art and Design. In Website Designing process, or specifically the Sales page, we need to concern about Font style, Type, layout, line length, and size of the Font.

Keeping in mind the Conversion on your site, we tend to choose fonts that affect Sales conversion, positively.

In a Content Management System like WordPress, specific Plugins help you explore, change, and set Fonts on your site. Such plugins help you choose from a variety of Font Types, for different positions such as the Header Title and Blog Post Body text.

Basic elements of typography

When dealing with Typography, you have to make sure of collecting various characteristics on the same table, the facts that help you boost your site conversion.

1. Consider colors in typography for web design

Colors affect Human Perception about different things. In Web Design, attractive colors help people decide on purchasing your products and services.

Recently, we covered the effects of colors on website’s performance. In this article, we discussed Color Psychology in Men and Women, how different colors affect Human Nature and Mood, and how picking the right colors helps you increase your Sales Revenue.

2. Size of the text

On a Home or Landing Page, we tend to use Fonts in High Contrast. Instead, for a standard Page or Blog Post, we should go for a Readable text format.

Most of the Blogs feature Open Sans for the Blog Text. For the bigger text on Headers or Logos, you can use different colors in size, design, and contrast.

3. Space between different page elements

Whitespace helps readers easily understand your text. By keeping space between lines, characters, and paragraphs, the text positively affects the text format.

For the Web Blogs, the texts with 20px in size, 400 weight, and line height 31-32px are considered easy to read. At the moment, you can find the said measures with the What Font Chrome Extension.

4. Hierarchy

Hierarchy refers to the proper arrangement of the content on a page, or in an article. It helps readers understand the content easily.

Typography suggests using proper use of features to arrange content. For example, in the WordPress Editor, you can use Headings, Formatting rules, Bulleted Lists, and Margins to make your text user-friendly, Search Engine Optimized, and attractive.

5. Consistency

To make things look professional, and speak your Brand’s voice, use a specific Font Type for the same information. For example, you can’t keep different Fonts on a single Header or Footer.

Similarly, with proper Alignment, you can inject more personality into Blog’s Typography. Choosing the Font Type, size, Line spacing, and Alignment can help you improve your Blog’s Design, as well as keeps readers coming back to your website.

Where to find free fonts for your website or brand

1. Font Freak

You can find an extensive collection of Freeware and Shareware TrueType Fonts on Font Freak. For both of the platforms, Windows, and Mac, you can find and download attractive Fonts easily. You can also download the Full Package that contains All the Fonts on Font Freak.

2. Creative market

Creative Market features premium content for download at no cost, as well as provides a Marketplace for business contributors. Creative Market contains Premium Content such as Infographic Templates, Themes, and Presentation Templates.

3. Font Space

Font Space contains more than 36000 Free Fonts for Personal and Professional use. More than 2400 Designers share their favorite Fonts on the Font Space, along with thousands of members sharing their knowledge on the platform.

4. The Northern Block

The Northern Block features Free Fonts. On the Home Page, you can see the Featured Fonts. You can also taste the Fonts with Preview on the Home Page. Also, the platform helps you find Fonts by Professions such as Freelancer or Designer.

5. 1001 Free Fonts

On the 1001 Free Fonts website, you can find an extensive collection of Free Fonts for your Website or Brand. The Fonts are Free; however, you can donate to the Font’s Designer. On the platform, you can find your favorite fonts by searching by name or category.

How to choose the best fonts for increasing conversions

Before technically choosing the Fonts in Settings or Source Codes, certain facts help us decide on choosing the Best Fonts that increase your site’s Conversion Rate.

Consider the following factors for choosing the Best Fonts to increase Conversion.

1. Colors

Colors affect the performance of your site and the way people tend to convert on your site. For certain sections of your site, you can choose bright colors, such as Logo, Ads, Banner ads, and Header Text.

In the same manner, you need to choose a color for the default text on your sites, such as Blog Post Text or Body Text.

Logos and Banner ads contain Images. To proceed with Media Design, the Canva helps you choose Font Colors wisely.

Similarly, for the Header Text, you can use Lato Sans Serif Font, with Black or color with #22a1c4 HTML code.

2. Readability

Readability shows the ease of reading or understanding written text. To choose the best Fonts for conversion, you need to consider Readability in Two ways.

First, you can embed Readability in the Text Concept. On the other hand, you also need to make sure Text is Readable, visually.

To make text Readable, take care of the Size, Line Spacing, Character Spacing, and Font style.

For a standard Open Sans selection, consider weight 400, size 16px, Line height 22px, and color of your choice. The Google Fonts help you set the said measures correctly.

3. Design

Design refers to look a Font gives visually. Not every Font gives the same look and gives different sensation on choosing various sizes for the same Font.

To get started choosing the Best Design for your Font, consider the place where you want to use the Font. For example, if you want to change the Font for the Header, or Blog Post Title, you can proceed to choose your favorite design.

Head over to Fonts Directories, or Premium Fonts on Themeforest. You will see a variety of Fonts in different Designs and Size.

Once you choose your favorite font, you can head over to Google Fonts or Theme settings, or Source Code to change Font Design, accordingly.

4. Personality

Some Fonts are considered suitable for specific places on your website, while others possess different characteristics, suitable for different positions on your website.

To clarify the concept, you can think about Fonts used in Logos, Banner Ads, Header, and Blog Post Title text.

It is recommended to address your site niche prior to choosing Fonts. Personality refers to Font Suitability on your site that helps you choose attractive Fonts for your site.

For example, Design companies use Sharp and Bright fonts on their sites. By doing so, they try to express Designing sensation by Fonts. So, before deciding on the Fonts, think about your Niche, and choose the Fonts that express your Niche Personality.

You can browse the top sites in your Niche, observe, and choose the trending Fonts in your Niche.

5. A/B testing

You can also test which Fonts perform better on your site. Once you choose or set a Font, you can sit back and observe people’s interest and Bounce Rate on your site.

Bounce Rate is the percentage of people that leave your site after viewing a single page. If visitors stay for a long time on your site, you can assume your fonts are performing well. Moreover, you can improve your Bounce Rate by speeding up your site.

On the other hand, if you manage a list of members on your site, you can conduct a quiz to ask people about Fonts on your site.

Once you conclude solid facts about Fonts, you can change your site’s Fonts accordingly. Moreover, you can also read about case studies that help you decide on the best Fonts for your site.

6. Follow the standards

If most of the sites in your Niche use a specific Font, you can safely decide on using the same Font on your site.

Compile a list of top sites in your Niche. You can do so by using Google, type in your Niche Keyword, and collect sites from the Google Search Result Pages (GSRPs).

Once completed, you can visit sites one by one, and analyze their Font selection for various positions on the site, such as Header Text, Menus, Blog Post Title Text, and Body Text.

You can find out the Font’s Name and measures with the Google Chrome’s Extension, What Font.

7. Responsiveness

Responsiveness means your Fonts are shown correctly on various screen sizes. To get started, you can consider the Desktop, Mobiles and other handheld devices.

The Fonts are Responsive by Nature. However, once you set a Font on your site, you can browse your site on Mobile, for checking your Fonts on various screen sizes.

Also, you can head over to Google Web Fonts and observe the Fonts in various sizes.

To make things look more professional, you can set Responsive Fonts for different screen sizes. If you prefer covering Technical things with ease, you can choose a Responsive Theme for your site, including suitable Fonts for all positions on your site.

Tips for choosing the best fonts for your website

1. Use plugins

If your site is built with WordPress, you can make use of the WordPress Plugins for the Fonts.

Proceed to the WordPress Plugins Directory and choose the Plugin of your choice. You can choose the Easy Google Fonts.

Once you install your favorite plugin, you can play around your site’s Fonts. You can use the WordPress Live Theme Customizer for changing your site Fonts.

2. Templates

On Premium platforms such as Themeforest, you can purchase site Templates that contain the Best Fonts for your site.

Such Themes are built with the Best Fonts. If you go for the Responsive Themes, you put all necessary things on the same table for building your site correctly.

Moreover, you can also purchase One Page Website Templates for Portfolio or Landing Page requirements. In this case, if the Template is designed with HTML/CSS, you can avail Font files and Settings with the package.

3. Use web tools or page builders

Web Tools help you build things on the go, with ease and lots of features. For example, for Landing Pages, you can use the Lead Page Builder.

In the same manner, you can also use the WordPress Page Builders such as Visual Composer Builder and Divi Theme Builder.

By using a Page Builder or Web Tool, there is no need of concern about Fonts. Web Tools or Page Builders contain the best Fonts. To proceed and select the best Fonts, you need to carry out point and click routines for the said purpose.

4. Find the favorite fonts on sites you like, and change your fonts accordingly

If you like a Font on a website, you can use the What Font Google Chrome’s Extension, for finding out Font name and size information.

Once completed, you can apply the same measures on your site. The What Font shows the Font name, Type family, size, Line spacing, and color of the Font.

The process of changing Fonts depends on your site technology. If your site is built with the WordPress, you can proceed with your Dashboard Live Customizer, or use a Plugin for the purpose.

5. Choose fonts for your readers

Think about your Reader’s Psychology when choosing Fonts for your site. If you only prefer your favorite fonts, you may fall short of setting up the best fonts for increasing your site’s Conversion.

To get started, consider the Font measures including Type, Design, Responsiveness, Personality, Contrast, Size, and Color.

Also, pay particular attention to Line and Character spacing. Once you finish choosing the Best Fonts for your site, you can observe your site’s Bounce Rate. If it increases, you can keep or roll back the change in case of harmful effects.

Final thoughts

Fonts are essential to your site success. If visitors feel comfortable reading your text, they will ultimately go for subscribing and purchasing your products.

There are two options to go for the Fonts, using Page Builders or Themes, and second, to go for the manual process of deciding on the Best Fonts for your site.

Using a Page Builder helps you skip the manual part. You can choose the best Fonts on the Page Builder Dashboard, and create your site more attractive for capturing Leads.

On the other hand, if you prefer deciding on the Fonts manually, you will have to consider various aspects including finding out the Font name, Size, Family, line spacing, and Colors. To go for the second option, you can browse the Font Directories and use the Chrome’s Extension, What Font.

Finally, after you setup Fonts on your site, you can run an A/B Testing on your site. If you notice a positive change in your site performance, you can keep the Fonts, or change them in case of adverse effects.

Did you notice something missing in the article? We would love to hear your thoughts in the comments.

Also, to read more about Colors and how they affect your site Conversions, head over to Visual Composer Blog on the said topic. On the Blog, you can learn more about the WordPress, and Search Engine Optimization.

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  1. Hello Goran,
    Thanks for your time and valuable suggestion. ☺

  2. Hi Margarete,
    Agree. I love https://www.whatfontis.com FOR FONT PAIRING.
    Yes, CANVA is the best tool for designing. Check whatfontis. 🙂

  3. just quietly what plugin did you use for your GDPR banner? TIA .. nice post on the fonts .. forwarded to our art & design department 😉

  4. Hi,
    Thanks for joining.

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