Customer experience is what can describe good or bad of a business. A better customer experience can differentiate your business from the rest of all. This is an opportunity where a new entrant should find the scope of improvement by delivering memorable experiences.“For you to achieve your goals, visitors must first achieve theirs.” Click To Tweet
Nowadays, businesses and brands are providing personalized experience online. However, speed, scalability, and simplicity are the three most important considerations that businesses expect from their online store.
Anyway, WordPress simply suffice it all!
Modern buyers & the rise of dynamic e-commerce
A new era of online commerce has begun. People have more choices and eCommerce is running a race to deliver better and memorable experiences to all!
In this quest of delivering better experiences, modern eCommerce has become dynamic and counterintuitive. To build such a store you’ll need a good platform to accommodate advanced functionalities.
However, to deliver a good experience first you need to understand your customers. The more you know about your customers better you’ll be able to deliver valuable experiences.
Let’s understand today’s customers first!
Personality traits of modern buyers
There is a major shift in consumer behavior today. Modern buyers are individualistic, decision maker, more technology-reliant than ever. They have higher expectations. Today buyers are more connected and concerned with the brand/business they use. In such a scenario, it becomes important to know your customers better to deliver exactly the same what they need. Common personality traits of a buyer:
- Decision maker
- Connected & Networked
- Having more choices
- Having higher expectations
That’s how you can look behind the competitive walls of wooing your buyers!More than 50% of web shopping is happening on mobile. Click To Tweet
Today buyers have a shorter attention span and their reaction time has reduced, which is close to 3 seconds. This means you have only 3 seconds to impress a visitor on your website.
Also, buyers are having smaller screens (smartphones and tablets) and they are buying through these smaller screens. In fact, more than 50% of web shopping is happening on mobile.
The anatomy of creating a successful e-commerce store
WordPress started as a blogging platform and over the time it has grown to a complete Content Management System (CMS). Recently, WordPress helped in the satellite launch. And it is also known for creating compelling eCommerce stores of all kind.
WordPress is awesome and it is extremely impressive for building and managing an online store.
WordPress offers a plugin for everything and yes everything!
So, what’s the deciding factor you need to consider while opting for a suitable platform for creating an eCommerce store?
Luck or timing?
Yes, these two factors do play a part. But, more often it depends on some other factors as well.
Product pages, shopping carts or payment method, and a check-out process are the three components that differentiate an eCommerce website from the general one.
Top advantages of building an online store with WordPress
Now, you know the essential components that you’ll need to install within your online store. Following are the benefits that make WordPress the most preferred choice to create an online store:
- It’s free.
- WordPress is highly flexible.
- WordPress runs smoothly perfect on all devices- desktop and mobile devices.
- It’s highly customizable, you can extend and restrict the functionalities and users as per your business need.
- WordPress is easy to use, control everything and yes everything within the store and that too the way you want.
- WordPress provides a simple and intuitive interface. You can easily manage it without knowing anything about coding. Isn’t it GREAT!
- Networking is the core of WordPress like communication is the core of eCommerce. It allows social network integration and you can automate your store for social media updates on your posts.
- There are plugins for everything and you can extend the functionality of your eCommerce store to any limit. You just need to download and install a plugin in your WP dashboard. How convenient is this?
- WordPress is awesome for blogging and when you start an eCommerce store it gets essential to publish your business on regular basis to promote it. And that is when WordPress can accommodate you with a stunning blog.
- It facilitates user reviews and ratings, which allows your customers to rate your products and services.
- Easy analytics – WordPress gives you the simplest way to analyze store performance.
- Ultimate support- you’ll get a huge WordPress community to support all across the globe.
WooCommerce & WordPress
WooCommerce is the most customizable eCommerce plugin, which you can integrate within your WordPress environment. With more than 20, 740,000 downloads, WooCommerce empowers over 39% of all online stores. That’s how it has become the most popular online store platform.
Yet, it is simple to use like WordPress.
And when the power of these two combined, it results in an awesome online store!
WooCommerce is now owned by Automattic, the open source community passionate about creating a better web for everyone.
WordPress is fully responsive and it is a pioneer in establishing the Accelerated Mobile Pages (AMP) technology, which focuses on the page loading speed on mobile devices. The AMP techniques will improve your store loading speed on mobile devices.
WordPress is outstanding for content marketing and publishing. Also, you can integrate marketing automation plugins and other network sharing options easily like social sharing plugins etc.
Businesses are adopting WooCommerce fast and its market share is 28%, which is biggest than any other eCommerce platform. The following graph will give you an understanding of the entire e-commerce landscape with the technologies used in building online store worldwide.
Next, you must be worried about the setting up your next online store with WordPress and WooCommerce.
Let’s explore how to set up a WordPress eCommerce website.
How to set up Woo Commerce
Following 4 steps will help you to set up WooCommerce:
Get a theme
When you’ve installed WordPress successfully, next you need to choose and pick a suitable theme. WooCommerce recommends Storefront theme, which has 90,000+ active installs up to date. Storefront is a fully responsive theme.
This is a perfect theme for your next WooCommerce store, which allows a bespoke integration with WooCommerce. You can choose from many colors and layout as per your choice.
Now activate WooCommerce into your WordPress environment. You can simply do it by downloading WooCommerce Plugin. After that install and activate the plugin.
This is a beautiful eCommerce plugin that allows you to sell anything on the web.
You can extend the functionality of your WooCommerce store with the help of extensions. These extensions will help you in enhancing and extending the functionality of your online stores such as Subscriptions, Bookings, Memberships, shipping, payment gateways, and much more.
However, you can start a free online store and extend functionalities as per revenue grows. Later on, you can opt for a subscription option, which is billed annually.
Let’s create an online store for your business that people love to buy from.
The future of WordPress and e-commerce
Online buyers will expect a seamless shopping experience across the entire range of connected devices. Businesses need to stay agile by adopting latest technologies and embracing partnership opportunities.
To target your customer better, businesses need to rethink on their traditional approach.
Now it’s time to woo your customers!
In a nutshell, the future of eCommerce looks promising and it’s in the palm of your hand. With all these considerations we can completely count on WordPress as long as it is going to keep things SIMPLE and AWESOME.