WordPress is arguably the most popular and well-known CMS on the web, making it the perfect choice for content creators of all calibers. Whether you are a fresh blogger on the global scene or a content creator for a large eCommerce business, writing new content on an ongoing basis can be difficult.
According to Impact BND, 71% of readers are put off by content that seems like a sales pitch, with 54% of creators using the content only to build loyalty with existing followers. However, utilizing WordPress to write appealing, high-performing, professional content isn’t about paid ads and revenue – at least at first. With that in mind, let’s dive into several guidelines and tips for you to succeed in WordPress content writing in order to better your engagement and conversion rates in the long run.
Benefits of writing quality WordPress content
Before we tackle the “how”, it’s worth noting “why” you should care about successful content writing via WordPress. After all, your website, blog or eCommerce site is one of the numerous others in the same industry. Investing time and energy into any new skill should come with its set of benefits, and content writing improvement does so in spades.
- Personal expression, sharing of thoughts and opinions;
- Greater industry recognition and brand awareness;
- Higher audience reach and conversion rates;
- More possibility for content monetization, sponsorship, and collaboration;
- Knowledge of current industry topics, trends, news, and happenings.
Guidelines for success in WordPress content writing
1. Carve out your niche
While it is important for you to be up-to-date with your industry and what constitutes as “trending”, you should always aim to write niche content. Don’t reiterate things that bigger blogs and content creators have written already.
Instead, offer unique opinions on those topics, discuss your thoughts on the matter and share facts or data found on popular matters. This will allow you to differentiate from other content creators, develop research skills and most importantly, expand your vocabulary and industry knowledge.
2. Implement topic clustering
You can squeeze out a lot of topics from a single news article or idea. Topic clustering is a form of literally clustering similar topics into categories which revolve around the same initial topic. For example, WordPress content writing articles could be clustered into topics such as:
- Top Mistakes to Avoid in WordPress content writing;
- WordPress content writing trends for 2019;
- WordPress content writing guidelines and expert opinions.
Clustering topics into categories will allow you to churn out more content in the same vein as previous ones. It will also allow you to focus on content creation, curation, audience communication and performance tracking more than ideation and research about what to write about next.
3. Outline before writing
The first order of business in terms of WordPress content writing is to always outline your articles before producing any content. Every article found on WordPress blogs, company websites and eCommerce storefronts has a certain pattern to them.
An introduction, a body, and a conclusion are a must no matter what topic you write about. Similarly, the body should contain multiple subheadings related to your main topic, as well as bulleted or numbered lists to break up the monotony. The more dynamic and easier to skim through your articles are, the better your WordPress content writing will be considered.
4. Write in your own voice
As much as you should be aware of industry leaders, their writing styles and types of content delivery, you should always strive toward originality. Write content in your own tone of voice and address your audience in a way that is appropriate to your industry.
Casual niches such as cooking, fitness or maternity advice can be written in a laidback, approachable tone of voice. Alternatively, professional niches such as graphic design, programming or medicine should be taken more seriously as they often involve outside stakeholders and applications with larger consequences. Develop your writing voice in accordance with your niche and you will assuredly gain a sizeable following.
5. Short sentences & paragraphs
Smartphone devices, laptops, tablets, and other personal assistance gadgets are commonplace in today’s world. This means that many of your readers will follow your WordPress content writing through those devices instead of desktop computers with large displays. It is important to make your content easy to go through and read in smaller chunks no matter how long or short the article may be.
Segment your content into small sentences and paragraphs of 2-3 sentences each. Separate those paragraphs into subheadings and break them up with abstracts, quotes, and other content elements. Platforms such as Trust My Paper are a great venue for content editing before publishing it to your WordPress website. Consider your readers’ browsing habits and split your content writing accordingly.
6. Multimedia content matters
Content writing isn’t just about straightforward writing as much as it is about creating a wholesome experience for the reader. You don’t need professional graphic or motion design skills to use multimedia content in your WordPress writing.
Instead, you can use stock resource websites such as Pexels and Pond5 to enrich your content with a more dynamic reading experience. This will ensure that your content is different from the competitions’ no matter how competitive your niche may be. It will also allow you to express other forms of creativity including video creation, photography, animation, interviewing and others.
7. Proofread, edit & format
One of the banes of WordPress content writing is a general lack of polish when it comes to published articles. A single spelling error might be seen as an honest omission by your readers but repeated mistakes might lead to bigger consequences.
Avoid publishing content with errors, a lack of formatting or final editing to build up a reputation as a professional WordPress content creator. Refer to tools such as Hemingway and Grammarly to check your content throughout the writing process and it will become that much better for it.
8. Don’t forget the SEO
Fighting your way into the proverbial digital spotlight will take more than honest WordPress content writing and dedication. Search Engine Optimization (SEO) is an important part of content writing as it serves as a back-end system of ranking links on sites such as Google, Yahoo, Bing, and others.
In order to make sure that your content is visible to as many people as possible, you will have to abide by SEO standards and format your content accordingly. Platforms such as Google Keyword Planner and SEM Rush offer a plethora of insight into individual industries and their content trends. Utilizing their capabilities will make your WordPress content writing more in line with industry leaders, thus ranking your links much higher in search engines across the globe.
9. Share on multiple platforms
You don’t need to spend exorbitant amounts of time or resources to reach new audiences online. Instead, you should create social media pages with your WordPress site’s name on them and start sharing content.
Platforms such as Facebook, Twitter, and LinkedIn are the perfect playground for extending your reach and attracting more readers to your website. These sites will also allow you to gather critical feedback, constructive criticism and networking opportunities in both B2C and B2B aspects.
10. Communicate with stakeholders
Lastly, one of the best ways to grow as a WordPress content writing expert is to communicate with your audience on an ongoing basis. You can also invite collaborators, sponsors, and other B2B stakeholders to pitch in and create content alongside with you. This will allow you to further extend your brand awareness, audience reach, and reputation as a trustworthy WordPress website.
Lack of communication can be seen as a lack of self-awareness, inability to cooperate with others and other negative characteristics related to creative professionals. However, making sure that you are pro-communicative will always work in your favor, especially in the early days of your WordPress content writing process.
The most important aspect of supreme content writing is to always stay true to your initial “why”. Remember why you create content in the first place and what drives you to share your thoughts and opinions with the world.
The right audience will always appreciate your WordPress content writing while the detractors simply won’t care no matter what you do. Do what you love and get better at it as time goes on – everything else is out of your hands.