Meta Tags signal information about your website’s content.
The word Meta refers to “meaningful information”, while Tags represent HTML code snippets.
With that in mind, here is a simple definition of Meta Tags.
Meta Tags are the HTML code snippets that define the nature, theme, description, topic, type, and author of a web page.
As Meta Tags provide information to search engines, configuring Meta Tags for your site’s Home Page, Pages, and Posts significantly improves your website’s SEO. On the other hand, search engines may drop your site for absent or poorly-configured Meta Tags.
When it comes to WordPress Meta Tags, the term boils down to configuring Meta Tags in a WordPress website.
Today’s article contains information about setting up the WordPress Meta Tags or Meta Tags in WordPress. In fact, configuring Meta Tags requires technical expertise, however, the WordPress plugins help beginners cover technical routines with ease.
Definition of Meta Tags
As defined above, Meta Tags refer to code structures, syntax, or snippets for informing search engines and browsers about your site’s content. For more information on HTML Meta Tags, don’t forget to read this resource at W3Schools.
According to old school gurus, for setting up Meta Tags in Static websites, one had to alter the source code of web pages. Static sites refer to websites with static, outdated, unchangeable, or constant information. However, Content Management Systems changed the way people publish content on the Internet, did as well the process of configuring Meta Tags.
With that clarified, by using WordPress plugins and scripts, one can easily setup Meta Tags in a WordPress website.
How do I use Meta Tags in WordPress
Simply put, the WordPress Yoast SEO plugin plays a vital role in setting up Meta Tags on a WordPress website.
Yoast SEO helps you set Meta Tags for your site’s Homepage, Posts, and Pages.
To get started, let’s proceed to the WordPress Plugins Directory, and install the Yoast SEO plugin. Head over to the Plugins page of your site, click on the Add New button to install a new plugin. In the search box, type in the “Yoast SEO”. Install the first plugin that appears. Finally, don’t forget to activate it after installation.
The next step ensures enabling the Meta Tags feature in the Yoast’s settings. Under the SEO menu in the Dashboard, select the Search Appearance. On the next page, click on the Content Types tab, and scroll down to enable the Yoast SEO Meta Box option. Once finished, you can see the Yoast’s Meta Tags section on the Add New pages for the Pages and Posts.
While creating a new page or post, fill in the Meta Tag fields. This is how you write Meta Tags on a WordPress website, for your Posts and Pages.
You can also set Meta Tags for your site’s Homepage. On the Search Appearance page in SEO menu in the DASHBOARD, fill in the required fields to change your Homepage’s Meta Tags. When finished, don’t forget to save changes at the end.
The role of Meta Tags in SEO
Although search engines have repeatedly changed their policies about Meta Tags’ importance, experts still suggest the use of proper Meta Tags for improved SEO.
However, using Meta Tags excessively harms your site’s SEO.
To get a close grasp of the relation between Meta Tags and SEO, let’s consider the following list of facts.
- Writing smart, attractive, and meaningful Meta Tags results in gaining more clicks on search pages, improving your customer’s experience.
- When configuring Meta Tags, pay particular attention to the Title tag, description, ALT texts, Meta description, and Header tags.
- Use the Yoast SEO plugin always. It helps in achieving SEO standards efficiently, such as optimizing Meta Tags for SEO.
- Write compelling Meta Tags to increase Click Through Rate (CTR) of your pages on search engines. Make proper use of focus keywords, relevant terms, and long term keywords.
- Keep in mind the length of different Meta Tags, such as Title and Description. As they show up on Google’s search pages, a lengthy title or description text may harm the User Experience.
Last but not least, improve your knowledge about Search Engine Optimization (SEO). Not only it helps in improving search ranking but also helps you write better Meta Tags for your website.
Using Yoast SEO helps you cover standards regarding Meta Tags. However, considering the following facts helps you improve your websites’ SEO.
- As Meta Tags include the Title and Description of a web page, crossing the suggested word-length affects the display on Google Search Result Pages (GSRPs). Similarly, don’t excessively use the focus keywords in Meta Tags. For a complete list of Meta Tags, you might want to read this article.
- If you don’t prefer using Yoast SEO, you can install other plugins used for configuring Meta Tags in a WordPress website.
- For those who manage a Static website, you will need to alter Meta Tags in the source code. On the other hand, updating Header.php in Dynamic sites helps you configure Meta Tags.
- Regardless of Meta Tags’ importance for search engines, you should always keep writing optimized Meta Tags.
- When writing the Title tag for a page or post, don’t overlook the importance of creating strong headlines. It helps you increase Click Through Rate (CTR) on your site’s headlines, thus significantly improving your site’s SEO.
Tip: Writing great Meta Tags requires practice and patience. Moreover, monitoring CTR helps you know about Meta Tags’ performance on search engines.
Install the Yoast SEO plugin, enable Meta Tags in Yoast’s settings, and start writing SEO optimized Meta Tags for your WordPress website.
For achieving long-term goals, keep writing Meta Tags that focus on the reader’s psychology.
You can perform an SEO audit for improving your site’s SEO, CTR, and Meta Tags. To get started, set up a Google Search Console account to play well on search engines.
For more information on WordPress Meta Tags, read this tutorial at WordPress official knowledge base. Also, don’t forget to join the conversation in the comments, and let us know about your thoughts on the WordPress Meta Tags.