WordPress performance depends on various factors, such as page speed and SEO audit.
After you develop your WordPress website, you need to go through a technical review and test your site for improved performance.
The WordPress platform provides various options for checking your site. You can use the WordPress plugins, or perform manual testing to find out technical issues, tighten security, and improve the SEO of your website.
In today’s tutorial, we learn how to test your WordPress site performance. The process helps you streamline your online experience. On the other hand, if you let things working in the crowd, your site may drop search ranking.
Testing your WordPress site performance
In most cases, you can test your WordPress site with online tools.
Web tools help you generate a detailed report of your site. When finished, you can tune in the options to improve your site performance.
Without further ado, let’s learn how to spot out various factors for improved performance.
Google confirms that speed is a ranking factor. A ranking factor refers to a feature that Google considers when considering a site for ranking. For more information on Google ranking factors, this tutorial lists down Google’s 200 factors for rank assessment.
In this regard, we use Pingdom to find the speed of our site. The tool asks for the site URL and generates a detailed report about your site page speed.
You may need to hire professionals for dealing with technical issues. However, you can improve your site speed by looking into basic things, such as optimizing images.
Uptime shows your site’s server stats – the web server that hosts your website.
The more your server has good uptime, the more your site loads faster.
Server uptime is mandatory for site speed and performance. When choosing a web hosting company, pay particular attention to features that affect website performance. For more information, learn how to select the best web hosting for your WordPress website.
Let’s proceed to test your server’s uptime. You can use the popular web tool for the purpose, known as Uptime Robot.
Create your account first. Once finished, you can proceed to test your server Uptime.
As your site grows by time, you’ll notice hackers trying to break in your website. They do it for various purposes, including hijacking payment systems and website traffic. Also, hackers target sites for injecting malware for bad purposes.
On a regular basis, you must check your website for malware. Fortunately, you can test your site with security plugins and online tools.
The tools give you suggestions on how to fix your site. Once you get a report, you can hire freelancers on Fiverr, or consult security professionals for removing malware from your WordPress website.
Fire up the Sucuri Malware Scanner, put in your site address, and press the green button. The tool gives you facts about your site and suggests actionable steps to fix issues.
4. Search Engine Optimization
SEO is the art of affecting a website’s visibility on search engines.
Although an SEO process consists of working on technical aspects, you can use specific tools for improving your WordPress site performance.
One of such tools is Site Checker that generates a detailed report about your site’s SEO stats.
The tool asks for your site URL and gives suggestions on how to improve your site’s SEO stats.
Using tools helps you look into specific areas concerning SEO. You can see the tool lists down positive facts, as well as areas that need SEO attention.
After you compile an SEO report, put in the manual work or hire professionals for an SEO audit.
5. Mobile friendliness
Like speed, Mobile responsiveness is also a significant SEO factor.
In today’s developmental routines, most of the sites are responsible. All you’ve to do is to set up a responsive WordPress theme on your site.
You may also need to change or modify your site theme. In this case, it becomes vital to test your site theme for responsiveness.
After you put in your site address, the tool shows your website on different screens such as Desktop and mobile.
Also, don’t forget to follow the instructions for responsive design. As a beginner, you can avoid messing up with responsiveness issues, and apply a WordPress theme that supports different screens.
6. Load impact
We can test a site’s capability of handling simultaneous requests.
By using tools such as Load Impact, one can send concurrent requests to a server, which helps to find the performance of sites hosted on the server.
The point of impact is to use a server with a higher potential of dealing with concurrent browsing requests.
On the other hand, if you find your site in trouble with concurrent requests, you can safely change your hosting server.
Head over to Load Impact website and enter your site URL. The tool shows results by sending concurrent requests to the server.
7. Design and Layout
Like all essential elements, your site’s design and layout matter a lot.
Once you finalize your site design and layout, do not change it for at least 6 months. Conversely, if you change your site’s structure more often, it affects your site’s ranking on search engines.
To get started testing your site structure and design, make sure to use a responsive web theme. As described above, you can check your theme design with tools such as Google’s Responsiveness Tester.
Besides, carry out A/B testing on your site’s design. It consists of testing out two cases for improving the website’s functionality.
A/B testing is simple. Make changes to your site’s design, and leave it for a reasonable time – say one month.
Meanwhile, carefully analyze the traffic stats of your site. If you see your site performance has been improved, you can keep the changes. On the other hand, consider changing your site’s design.
8. Content SEO
Writing SEO-optimized content is vital for online success.
It requires manual knowledge of SEO; however, WordPress helps you cover the gap with plugins.
Install the Yoast SEO plugin for testing your blog posts. Once installed, you can set the necessary facts for your site, including a description for the home page, sitemap, and keyword settings.
Yoast SEO actively checks your text against SEO factors. When writing a blog post, you can see the plugin in action. Below the post editor, the plugin area contains suggestions about your text.
In Yoast SEO plugin, SEO weaknesses are flagged by red circles, while green circles show the achieved benchmarks. The Yoast SEO plugin also suggests further reading on how to improve your text readability and performance.
Testing your WordPress site requires no specialized knowledge of tools. By using web tools, you can find out issues in the site, and get suggestions on how to fix them properly.
Most of the tools are free. However, if your site experiences technical issues, you may need to hire professionals for the site audit.
All the testing ways above are highly effective. Take one at a time and proceed to the next after seeing enough results.
After you make changes to your site, carefully examine the effects. If you think the difference has improved your site’s performance, keep it. Conversely, you can always change your site’s status.
Proceed to read more about your site’s design and layout. Also, don’t forget to let us know your thoughts and comments.